Unreal Milk & Snack Line

The idea behind this project came to be when I reflected on the snacks I would spend my extra money on when I was still in high school. Often after school when I was hanging out with my friends I would grab a chocolate milk and something sweet. During the periods of my life when I was no longer consuming animal products I found that a lot of snacks that I used to enjoy were now forever out of my reach. And so the concept of the Unreal line was born.

Bridging the rebellious stage of adolescence with the radical idea of being vegan, the concept of punk vegan snacks and milk-alternative beverages came to be. Pulling from punk iconography and turning it on it’s head with bright approachable colors made this a fun line that would appeal to teenagers who could grab and go while hanging out with their friends.

The labels and flat for the boxes were designed used Adobe Illustrator and printed on Epson paper.