Fresh Start Concept

During a capstone course in my senior year of college, I created a conceptual online store named Fresh Start. It was designed along the vein of Four Sigmatic, a brand that I enjoy greatly, which sells drink powders created from adaptogenic mushrooms.

Overall I desired the website to have a clean yet earthy feel to it, almost as though everything was created by hand. As such most of the elements created were drawn on paper and then digitally recreated to create a cleaner aesthetic overall.