Store Branding

In the wake of COVID, my best friend and I lost our jobs in the mass layoffs that followed quarantine. One of the things we did after being laid off was come together and open our own small business. An ecommerce shop that sells stickers, bookmarks, and other products (with an expanding range). Our little store, Midnight Trinkets, became our baby and something that we still work on to this day with pride. While it isn’t going to be our full time job anytime soon, it still is a fulfilling side project that helps keep not only our skills sharp, but allowing us an outlet to create products that we personally love to have ourselves.

In the process of having this business, I’ve gotten to rely on skills I had learned from my previous position in terms of being able to create marketing materials for my own business. My best friend brought her experience from the child fashion world and helped grow our processes internally for creating our own products. Now as we keep planning for expansions, we keep learning and keep learning more and more in the process.